About

• Develops and maintains custom WordPress websites for a diverse range of clients, focusing on improving user experience, site performance, and responsiveness across devices.
• Designs and delivers analytics dashboards and detailed reports, providing clients with actionable insights to optimize site performance and track user engagement.
• Collaborates closely with clients to create and implement effective website content strategies, SEO optimization, and content marketing initiatives, driving increased engagement and conversion rates.

• Designed and developed dynamic, user-friendly websites and web pages for health-focused initiatives and corporate projects, ensuring responsive design and optimal user experience.
• Provided comprehensive training and technical assistance on content management strategies, empowering teams to efficiently manage website content and updates.
• Created and maintained analytics dashboards and reports, offering actionable insights to project teams that informed data-driven decisions for content strategy and enhanced user experiences.

• Designs and builds front-end websites for non-profit and small business clients in a variety of sectors.
• Advises on content development strategies for client websites, emphasizing SEO best practices and user-centric approaches.
• Leads and supports brand development including logo design, colors, imagery, typefaces, and messaging.

• Oversaw and managed JSI’s entire online presence, including website content and social media communities, from content creation and promotion to tracking performance analytics.
• Led the design and creation of visually appealing, SEO-optimized web pages, developing strategies to promote them effectively to key target audiences.
• Managed staff inquiries and website issues, collaborating with the web services team to resolve technical problems, implement updates, and introduce new features.
• Developed and implemented the corporate social media strategy, positioning JSI to meet corporate communication goals and enhance brand visibility.
• Drove data-driven online reporting, creating systems to analyze and report on the effectiveness of external communications, both domestically and internationally, while providing actionable insights to strengthen future outreach efforts.

• Developed and distributed communication materials including website content and other publicly-facing materials.
• Coordinated, and supported the development and implementation of strategic communications plans for the initiative and its individual country teams.
• Traveled to Malawi to assist in starting up a new office in the country by supporting the hiring process for local staff, leading orientation for new staff, working with a local consultant to ensure proper registration in the country, working with the Team Lead on finalizing the program’s budget, and liaising with a prime to sign a cooperative agreement.